This organization has played a pivotal role in redefining luxury and guest experiences in the hospitality industry for over two decades. With a strong foundation in premium hospitality and strategic partnerships with renowned global operators, it continues to elevate standards of service and design across continents.
The company owns and manages an impressive portfolio of hotels, resorts, and residences throughout key markets in the Middle East, Europe, and Asia. Known for delivering unparalleled service and redefining luxury, its properties are synonymous with innovation, elegance, and a deep commitment to personalized guest experiences.
From iconic beachfront resorts to landmark urban towers, its developments have helped shape the identity of modern luxury travel. Its signature hospitality approach has expanded far beyond its origin, now spanning several international destinations with a growing pipeline of new projects.
To maintain excellence across the hospitality sector, the group invests heavily in education and training through a dedicated hospitality academy. This institution offers internationally accredited programs, combining academic learning with real-world training opportunities across its portfolio.
The group’s restaurant division operates a diverse and growing collection of homegrown dining concepts, ranging from elevated casual dining to quick-service formats and food trucks. Each concept is built on a foundation of sustainability, innovation, and regional culinary excellence. In addition to managing its own dining brands, the division also oversees the food and beverage strategy for the broader hospitality portfolio, ensuring a consistent standard of excellence and curating memorable culinary experiences across all properties.
This luxury wellness brand offers a holistic and expertly curated approach to personal wellbeing, enhancing the overall hospitality journey across its premium hotels and resorts. Guests can immerse themselves in award-winning treatments inspired by time-honored traditions—ranging from sound meditation and breathwork to full moon and private yoga sessions. Every detail is designed to reconnect the mind, body, and spirit within serene, state-of-the-art spa environments, offering complete privacy and tranquility.
The excellence of this spa concept is reflected in numerous national and international accolades awarded to its locations, brand reputation, and expert practitioners who continue to push the boundaries of luxury wellness.
Nestled amidst dramatic natural landscapes, this adventure and eco-tourism destination offers a refreshing escape from urban life. Managed by the group’s hospitality division, the retreat provides immersive outdoor experiences designed for both present and future generations of explorers.
Guests can choose from a variety of accommodation styles tailored to their preferences—from eco-lodges and luxury trailers to mountaintop domes and caravan parks. Those seeking a closer connection with nature can also opt for traditional camping under the stars or stay at the region’s first glamping trailers. Each experience is thoughtfully curated to provide a harmonious blend of comfort, sustainability, and adventure.
Beyond its homegrown brands, the group also engages in strategic partnerships with renowned international hotel operators to deliver world-class experiences across a growing portfolio of premium properties. These collaborations span luxury resorts, city hotels, and exclusive residences, offering guests a diverse range of exceptional hospitality touch points across Dubai’s most vibrant destinations.
